Sponsored content writing in the 2015 Art Basel Miami Beach magazine
NetJets’ philosophy is “total commitment to safety, security, and reliability”—and that applies to its presence at Art Basel in Miami Beach, as well. For 12 years, the private-jet company has provided art enthusiasts luxury transportation to the show as well as premium offerings throughout the event. Last year alone, NetJets had more than 230 flights operating in and out of Miami, and the company expects to see similar numbers this year.
With a dedicated commitment to art partnerships, NetJets aligned with an auction house this summer for exclusive client opportunities, such as a preview of “First Open/NYC” at Wölffer Estate Vineyard in Sagaponack, New York. And for Art Basel in Miami Beach this year, the company is collaborating with Snarkitecture—an art and architecture studio established by Alex Mustonen and Daniel Arsham—to decorate the surface of a Bombardier Global 6000, NetJets’ flagship aircraft, with an ombré sky design that explores the connection between passengers and the sky. The reimagined NetJets aircraft will be on display at the Miami International Private Jet Terminal throughout this year’s show—and the company is hoping to build on its success at Art Basel to secure even more elaborate creative partnerships in Miami.
“We are proud to support the arts, aligning our sponsorship with the interests of our customers,” says Patrick Gallagher, executive vice president of sales and marketing. “Our partnership with Art Basel allows us to host our customers at an already exclusive event and make their experience even better.”
In support of the four-day event, in addition to flights, NetJets provides a VIP lounge in the Convention Center, open to its customers and guests. The luxury space affords not only a respite from the crowds but also offers a designated area to view artwork ahead of public exhibition openings.
Gallagher adds, “In addition [to the lounge], we continue to explore unique opportunities that marry the concept of flight with the creativity and interpretation of the artists from around the world.”
