If you’ve spent any amount of time on Instagram’s explore page, you know how easy it is to go down the rabbit hole. First, you’re looking at pictures of Chrissy Teigen’s kids, then you get sucked into videos of cake decorating, and the next thing you know you’ve been watching someone play with glitter and slime for a half hour.
Instagram is the perfect platform for all things weird and wonderful—which is what gave Jeff McCarthy the inspiration for his now-successful Instagram account Celebs on Sandwiches.
“The idea came to me while eating a sandwich, naturally,” Jeff says. “I was looking to share some of my work online, and Instagram felt like the perfect venue for that.”