WineGame’s Sarah Munson says the new app allows for wine exploration

August 17, 2018

Sarah Munson from WineGame

“Don’t overthink it.”

That’s WineGame Chief Marketing Officer Sarah Munson’s no. 1 piece of advice about drinking wine. And it’s solid advice. Too often people feel overwhelmed when making selections at wine stores or when browsing a restaurant’s wine list. That’s exactly why we started this column—and why WineGame was created.

The phone app is simple: All you need is a bottle of wine, a phone, and a few friends. As you do a blind tasting (well, okay, one friend won’t be tasting it blind), the app walks you through questions about the grape type, country and region and the vintage. I tried it myself with a couple friends, and I can confirm: It’s a unique way to learn about wines and add a little fun to a wine tasting through competition. (You better believe I won!) And you don’t have to be an expert—Sarah says, “People who know less about wine actually score better in the game.”

With a business degree under her belt and a background in the beauty industry, Sarah didn’t have a “traditional” route to wine (if there is such a thing). She fell in love with the world when she was living abroad. “I realized that every wine, every winery, every wine region has a story,” she says. “There is so much to each story—love, passion, history, war.” And that knowledge for understanding those stories led her to a more formal wine education.

Learn more about Munson and her selection for Wine of the Week at groknation.com.