Popular candy bars | Eat This, Not That

The most popular candy bars in America

There’s one thing Americans can typically agree on, and that’s candy bars. The average American consumes a whopping 22 pounds of candy per year—and nearly half of that is chocolate. Since the early 1900s, when Hershey’s came on the scene, candy bars have been a part of the American diet. You see them as fun-size bars being put in Halloween bags or as full-size bars that people make as last-minute purchases in the grocery store. But what are the most popular candy bars in the country?

While most candy makers declined to share specific sales figures, there are still a few ways to figure out which candy options are more popular than others. Over a year-long period between October 2018 and October 2019, for example, YouGov surveyed more than 7,700 people about their favorite candy and snack brands. And you’ll see plenty of popular candies on the list.

Plus, in 2012, 24/7 Wall Street used market research data to rank the top-selling candies in grocery stores and drugstores. While the data doesn’t include major retailers like Walmart, there’s a lot of overlap between that and the YouGov survey.

Of course, everyone has their own opinion on which of the most popular candy bars is truly the best. We’ve combined the YouGov rankings list with the data from 24/7 Wall Street to make a master list (and, yes, one that’s not entirely scientific) of what that most popular candy bars are. Here are the results, from most to least popular.