Dalene Rovenstine

Content Marketing Executive & Experienced Journalist

With my editorial background, I approach content marketing with journalistic insights and integrity—and get results. Site traffic doubled in the first year of my leadership in my last two roles.

I’m passionate about storytelling and building audiences. My experience in media means I go about content marketing differently. I take a reader-first approach to develop, plan, and implement editorial strategies that can help brands build, grow, engage, and convert the right audiences on the right channels.

I received my undergraduate and master's degree in journalism before going on to work in print magazines and digital media. This foundation has given me an unusual perspective: I know the value of the written word, but I also see how when used correctly, it can help brands accomplish their goals.

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