Dalene Rovenstine
Content Marketing with a Journalistic Approach
With an editorial background, I’m able to approach content marketing with a journalistic approach. In my last two roles, I led both sites to double traffic within one year.
I’m passionate about storytelling and building audiences. My background is in journalism; I received my undergraduate and master’s degrees in journalism before going on to work in print magazines. I later transitioned to digital media and content marketing.
Working at a brand with a media background allows me to approach content differently. With a journalistic mindset, I have helped develop, plan, and implement editorial strategies that help brands engage and grow their audience.
