I consulted with the CEO and Head of Marketing at Interior to develop an editorial strategy and blog framework supporting the brand’s relaunch and product renaming, translating positioning goals into a clear, scalable content plan.
Project overview
Interior was preparing for a brand relaunch and product rename and needed a content strategy that could support the transition—clarifying brand voice, educating customers, and establishing a consistent editorial presence beyond product marketing.
I partnered directly with leadership to define an editorial approach for the company blog, outlining content themes, tone, and story types designed to support both brand narrative and long-term growth.
Scope & responsibilities
- Consulted with the CEO and Head of Marketing on editorial direction
- Developed an editorial plan and topic framework for the company blog
- Defined content goals aligned with brand relaunch and repositioning
- Outlined article concepts, structure, and voice to support consistency
- Wrote multiple blog posts based on the approved editorial strategy
Strategic approach
- Relaunch support: Built content to reinforce clarity during a naming and positioning shift
- Founder-led storytelling: Helped translate leadership vision into approachable editorial
- Education-driven brand building: Focused on explaining the “why” behind the product, not just the product itself
- Scalable framework: Created a plan the internal team could continue using post-launch
Deliverables
- Editorial strategy and blog outline
- Content themes and article concepts
- Three long-form blog articles
Explore Interior’s blog, Department of Interior →