This article was developed as part of an editorial framework created to help Interior communicate its product story clearly during a brand relaunch.
Featured excerpt:
The claims that functional beverages are nearly as wide and varied as the beverage options available on the market. In 2024, the functional beverage industry is a $50 Billion market in the U.S. and is expected to grow to $62 billion in 2027. The reason for this expanding industry is partly to do with trends: Since the COVID-19 pandemic, people are interested in finding food and beverages that can support their health reliably. And as consumers search for healthy options in this space, brands are innovating new products and formulas—but that doesn’t mean every beverage is created equal.
In a world where health-conscious consumers demand more from their beverages, people no longer seek drinks that merely quench thirst or provide fleeting energy. Instead, they are looking for holistic, science-backed solutions to support their wellness goals and combat chronic health issues.
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