Written following editorial planning sessions with Interior’s leadership, this article reflects the brand voice and messaging established for the relaunch.
Featured excerpt:
You’ve likely heard the term “functional beverage,” as the functional beverage industry is rapidly growing. As chronic diseases rise in the U.S. and the country recovers from the COVID-19 pandemic, the past few years have seen many looking for health-supporting alternatives, such as functional foods for immune support. Functional beverages are a popular source for getting these benefits due to convenience and the ability to pack in nutrients and bioactive molecules, including vitamins, minerals, phytonutrients, prebiotics, and probiotics.
While the idea of functional beverages is a good one, there are too many drinks on the market with vague claims and no scientific validation. There’s a real need for great tasting and scientifically validated functional beverages for people to proactively support their daily health needs and manage nutritionally avoidable chronic disease risks.
Read the full article on Interior →