I led the development of a full-scale content marketing strategy for a regional healthcare organization, defining the editorial foundation, voice and tone, content pillars, and a year-long, cross-platform publishing plan designed to support providers, partners, and community health outcomes.
Scope & Responsibilities
- Built a complete content marketing strategy from the ground up
- Defined audience segments, editorial voice, and content pillars
- Created channel-specific frameworks for newsletter, Instagram, Facebook, and LinkedIn
- Developed a 12-month editorial calendar aligned to healthcare cycles, seasonal needs, and organizational priorities
- Established best practices for cadence, formatting, CTAs, and engagement by platform
Strategic Focus
- Turning complex healthcare topics into clear, actionable content for time-strapped providers
- Balancing education, brand awareness, and data-backed storytelling across channels
- Prioritizing usefulness and clarity over volume to drive meaningful engagement
- Building trust through a human-centered, pragmatic editorial voice
Client name withheld due to confidentiality.