In its fifth year, the Best of the Best Pharmacy Awards program continued to do what its primary goal was from the beginning: to recognize pharmacy workers in communities throughout the U.S. By this point, there was more brand recognition for both SingleCare and the awards program. Patients looked forward to nominating their pharmacist or […]
For 2022, we wanted to double the number of Best of the Best Pharmacy Award nominations we received from the previous year. To do this, we made a robust marketing effort during the nomination stage on our email and social channels—and we also used push notifications on the SingleCare app for the first time. This […]
By 2021, we reached our ideal number of winners for the Best of the Best Pharmacy Awards: 25. This allowed us to recognize the top 10 pharmacists, 10 pharmacy technicians, and 5 teams throughout the country. This was our third year of the program, so by this time, we had found a schedule and project […]
For our second year of the Best of the Best Pharmacy Awards, we wanted to increase the number of nominations and winners in the program and spend more time on planning and execution. Using feedback from our 2019 postmortem, I created a project timeline that began in March 2020. As the Director of Content Marketing […]
As the Director of Content Marketing at SingleCare, I was responsible for creating a tentpole program for the brand. The goal of the marketing event was to reach and engage both consumers and pharmacy professionals. After team brainstorming and competitor research, we decided on the Best of the Best Pharmacy Awards program to honor pharmacies […]
In its fifth year, the Best of the Best Pharmacy Awards program continued to do what its primary goal was from the beginning: to recognize pharmacy workers in communities throughout the U.S. By this point, there was more brand recognition for both SingleCare and the awards program. Patients looked forward to nominating their pharmacist or […]
For 2022, we wanted to double the number of Best of the Best Pharmacy Award nominations we received from the previous year. To do this, we made a robust marketing effort during the nomination stage on our email and social channels—and we also used push notifications on the SingleCare app for the first time. This […]
By 2021, we reached our ideal number of winners for the Best of the Best Pharmacy Awards: 25. This allowed us to recognize the top 10 pharmacists, 10 pharmacy technicians, and 5 teams throughout the country. This was our third year of the program, so by this time, we had found a schedule and project […]
For our second year of the Best of the Best Pharmacy Awards, we wanted to increase the number of nominations and winners in the program and spend more time on planning and execution. Using feedback from our 2019 postmortem, I created a project timeline that began in March 2020. As the Director of Content Marketing […]
As the Director of Content Marketing at SingleCare, I was responsible for creating a tentpole program for the brand. The goal of the marketing event was to reach and engage both consumers and pharmacy professionals. After team brainstorming and competitor research, we decided on the Best of the Best Pharmacy Awards program to honor pharmacies […]
