Interior Design

Branded Storytelling Experience for Chilewich Custom Rugs

Developed editorial copy for an immersive branded experience showcasing Chilewich’s customizable indoor/outdoor rugs through design storytelling and product education.

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Branded Editorial Writing for Armstrong Flooring’s Kaleido™ Color Lab

Created editorial copy for an interactive branded content experience, translating a complex commercial flooring platform into an engaging, design-focused digital story.

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Branded Storytelling Experience for Chilewich Custom Rugs

Developed editorial copy for an immersive branded experience showcasing Chilewich’s customizable indoor/outdoor rugs through design storytelling and product education.

view full article

Branded Editorial Writing for Armstrong Flooring’s Kaleido™ Color Lab

Created editorial copy for an interactive branded content experience, translating a complex commercial flooring platform into an engaging, design-focused digital story.

view full article
A headshot from 2024 of Dalene Rovenstine

Dalene Rovenstine

Writer, editor, and content marketing leader with a journalism background and experience across media and brand platforms