Examples of content marketing work focused on audience strategy, performance-driven storytelling, and brand alignment. This category includes strategic content developed for media and brand platforms.
You’ve likely heard the term “supermarket,” but did you know that the midwestern chain Meijer was the first market of its kind? In 1962, Meijer’s predecessor (what was then referred to as Thrifty Acres) opened as the first store to combine groceries and general merchandising. Now, there are more than 250 stores throughout Michigan and […]
Everyone who shops at Hy-Vee knows it as the store “where there’s a helpful smile in every aisle.” If you live in the Midwest and it’s your go-to market, this employee-owned grocery chain just got even better. SingleCare is excited to announce that we’ve partnered with Hy-Vee. Now, customers can use the SingleCare savings card […]
You know what they say: Everything is bigger in Texas! And SingleCare is pleased to say that’s true for us now, too. Recently, we partnered with supermarket chain H-E-B, which has expanded the number of locations where you can use your SingleCare pharmacy card in the Lone Star State. H-E-B has nearly 350 stores throughout […]
You already know that you can save up to 80% on your prescriptions with SingleCare, for free, with no strings attached. Now, when many families are under economic pressure because of the COVID-19 pandemic, we’re launching a new loyalty rewards program that will help you save even more money on the medications you need. It’s […]
Content Marketing editing for SingleCare’s 2020 start-of-year company report While serving as the Content Marketing Director at SingleCare, a prescription savings service for consumers, I conceptualized, assigned, and edited the 2020 report for pharmacy professionals. I recruited and hired a freelance writer and designer to create the report and gave them assignments based on information […]
As the Director of Content Marketing at SingleCare, I was responsible for creating a tentpole program for the brand. The goal of the marketing event was to reach and engage both consumers and pharmacy professionals. After team brainstorming and competitor research, we decided on the Best of the Best Pharmacy Awards program to honor pharmacies […]
When you purchase a new vacuum cleaner or laptop, you wouldn’t make a purchase based on the first price you see—you’d shop around and compare prices to get the best possible offer. So why wouldn’t you do that with your prescription medications? The reality is many people don’t know they can. You may know that […]
Nearly 30 million Americans were uninsured in 2017, according to the U.S. Census Bureau—and a Gallup poll reveals that the number has only risen since, by almost 14%. Add to that the number of underinsured individuals (people who are insured but have high deductibles and high out-of-pocket expenses relative to their income) and you’re left with an ever-growing need for […]
Editorial consulting and content strategy developed to support a brand relaunch, including blog planning and original long-form articles.
Created editorial copy for an interactive branded content experience, translating a complex commercial flooring platform into an engaging, design-focused digital story.
A full content marketing strategy and year-long editorial system developed for a healthcare organization, spanning newsletter and social channels with a clear, human-centered approach.
A migraine education content program spanning web, downloadable resources, and a presentation deck, developed to support employer education and workplace conversations.
An editorial guide to end-of-the-world movies for Netflix Tudum, blending genre insight with sharp, binge-ready recommendations.
An editorial article written as part of a consulting-led content strategy for Interior’s brand relaunch.
A long-form blog article created within a strategic editorial framework for Interior’s brand relaunch.
An editorial article written to support Interior’s relaunch, grounded in a broader content strategy developed with brand leadership.
For Tudum by Netflix, I wrote the recurring “What’s Leaving Netflix” editorial series—monthly coverage detailing which titles were exiting the platform and when, helping viewers prioritize what to watch before it was gone. Project overview “What’s Leaving Netflix” is a high-utility, audience-driven editorial franchise that updates monthly using a single evergreen URL. While the live […]
Dark secrets unearthed from the past, twists that lead to other twists that lead to even more twists, and shady characters who inexplicably connect to one another — these are the hallmarks of a Harlan Coben project. The New Jersey–based author has published more than 30 thriller novels, with plots perfectly suited for adaptation to […]
