| Interior
Content Strategy & Editorial Consulting for Interior
Editorial consulting and content strategy developed to support a brand relaunch, including blog planning and original long-form articles.
Content Marketing
Examples of content marketing work focused on audience strategy, performance-driven storytelling, and brand alignment. This category includes strategic content developed for media and brand platforms.
| Regional Healthcare Nonprofit
Content Marketing Strategy & Editorial System for a Healthcare Nonprofit
A full content marketing strategy and year-long editorial system developed for a healthcare organization, spanning newsletter and social channels with a clear, human-centered approach.
| Health Action Alliance
Migraine Education Website & Multi-Resource Content Development
A migraine education content program spanning web, downloadable resources, and a presentation deck, developed to support employer education and workplace conversations.
| Tudum by Netflix
14 End-of-the-World Movies for When You Want an Apocalyptic Stream
An editorial guide to end-of-the-world movies for Netflix Tudum, blending genre insight with sharp, binge-ready recommendations.
| Interior
How Interior Multifunctional Beverages Became a Reality
An editorial article written as part of a consulting-led content strategy for Interior’s brand relaunch.
| Interior
Multifunctional Beverages: The Future of Wellness
A long-form blog article created within a strategic editorial framework for Interior’s brand relaunch.
| Interior
Why Combining Ingredients Can Supercharge Your Health
An editorial article written to support Interior’s relaunch, grounded in a broader content strategy developed with brand leadership.
| Tudum by Netflix
“What’s Leaving Netflix”: Ongoing Editorial Coverage
For Tudum by Netflix, I wrote the recurring “What’s Leaving Netflix” editorial series—monthly coverage detailing which titles were exiting the platform and when, helping viewers prioritize what to watch before it was gone. Project overview “What’s Leaving Netflix” is a high-utility, audience-driven editorial franchise that updates monthly using a single evergreen URL. While the live […]
| Tudum by Netflix
The best Harlan Coben shows to stream right now
Dark secrets unearthed from the past, twists that lead to other twists that lead to even more twists, and shady characters who inexplicably connect to one another — these are the hallmarks of a Harlan Coben project. The New Jersey–based author has published more than 30 thriller novels, with plots perfectly suited for adaptation to […]
| Tudum by Netflix
What Happens in Suits Season 5?
A comprehensive recap of Suits Season 5, designed to clarify long-running storylines and highlight the narrative shifts that redefine the series.
| The Checkup by SingleCare
SingleCare savings are now available at Hy-Vee
Everyone who shops at Hy-Vee knows it as the store “where there’s a helpful smile in every aisle.” If you live in the Midwest and it’s your go-to market, this employee-owned grocery chain just got even better. SingleCare is excited to announce that we’ve partnered with Hy-Vee. Now, customers can use the SingleCare savings card […]
| The Checkup by SingleCare
SingleCare savings now available at H-E-B
You know what they say: Everything is bigger in Texas! And SingleCare is pleased to say that’s true for us now, too. Recently, we partnered with supermarket chain H-E-B, which has expanded the number of locations where you can use your SingleCare pharmacy card in the Lone Star State. H-E-B has nearly 350 stores throughout […]
| The Checkup by SingleCare
Announcing SingleCare Member Savings
You already know that you can save up to 80% on your prescriptions with SingleCare, for free, with no strings attached. Now, when many families are under economic pressure because of the COVID-19 pandemic, we’re launching a new loyalty rewards program that will help you save even more money on the medications you need. It’s […]
| The Checkup by SingleCare
The SingleCare Report: 2020 Pharmaceutical Trends
Content Marketing editing for SingleCare’s 2020 start-of-year company report While serving as the Content Marketing Director at SingleCare, a prescription savings service for consumers, I conceptualized, assigned, and edited the 2020 report for pharmacy professionals. I recruited and hired a freelance writer and designer to create the report and gave them assignments based on information […]
| Best of the Best Pharmacy Awards
Best of the Best Pharmacy Awards program launch
As the Director of Content Marketing at SingleCare, I was responsible for creating a tentpole program for the brand. The goal of the marketing event was to reach and engage both consumers and pharmacy professionals. After team brainstorming and competitor research, we decided on the Best of the Best Pharmacy Awards program to honor pharmacies […]
| The Checkup by SingleCare
What is a pharmacy discount card?
When you purchase a new vacuum cleaner or laptop, you wouldn’t make a purchase based on the first price you see—you’d shop around and compare prices to get the best possible offer. So why wouldn’t you do that with your prescription medications? The reality is many people don’t know they can. You may know that […]
| The Checkup by SingleCare
What is SingleCare?
Nearly 30 million Americans were uninsured in 2017, according to the U.S. Census Bureau—and a Gallup poll reveals that the number has only risen since, by almost 14%. Add to that the number of underinsured individuals (people who are insured but have high deductibles and high out-of-pocket expenses relative to their income) and you’re left with an ever-growing need for […]
Dalene Rovenstine
Writer, editor, and content marketing leader with a journalism background and experience across media and brand platforms