Content Marketing

Examples of content marketing work focused on audience strategy, performance-driven storytelling, and brand alignment. This category includes strategic content developed for media and brand platforms.

These titles are leaving Netflix this month

From 2023 to the present, I have written an article each month for Netflix's publication Tudum highlighting popular films and TV shows that are leaving the streaming platform. Although it's typically an unconnected list of titles, I find a way to create a theme or pattern to tie them together—and tie them to a monthly ...
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The best Harlan Coben shows to stream right now

Dark secrets unearthed from the past, twists that lead to other twists that lead to even more twists, and shady characters who inexplicably connect to one another — these are the hallmarks of a Harlan Coben project. The New Jersey–based author has published more than 30 thriller novels, with plots perfectly suited for adaptation to ...
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Let’s have a Chris Hemsworth film festival

You may know him as a certain superhero, but Chris Hemsworth has a wealth of film roles that go beyond the Marvel Cinematic Universe. After getting his big break on a TV show (the Australian soap opera Home and Away), Hemsworth pivoted to films in the early 2000s — and has only seen growing success since ...
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The best movies about space on Netflix

Ever since Alan B. Shepard became the first American in space in 1961, we’ve been obsessed with the stars — and what’s beyond them. It’s only natural that this fascination with the galaxies would translate to the movies. Whether it’s watching fictional astronauts band together to stop an asteroid hurtling toward Earth or watching real astronauts ...
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14 best food and cooking shows on Netflix

You don’t have to be a chef to enjoy these TV shows about food — but after watching, they may have you fancying yourself a foodie (or at least wanting to order a delicious dinner). There’s a little bit for everyone on this list: documentary-style filming of beautiful meals, cutthroat competitions to find the best ...
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Let’s have a Jennifer Aniston film festival!

What could be better than having a movie night with one of your Friends? Jennifer Aniston will forever be known for the hit sitcom and her portrayal of the lovable Rachel Green, but there’s also much more to enjoy from her TV and film résumé. Up next from the star is Murder Mystery 2, the follow-up to her ...
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Let’s have a Jennifer Coolidge film festival

You may have first encountered Jennifer Coolidge as Stifler’s Mom in American Pie or as ditzy beautician Paulette in Legally Blonde. Or maybe your introduction came during her rise as a character actor in the early 2000s — but you’d have to live in a bougie resort far, far away to not have been delighted by the ...
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2023 Best of the Best Pharmacy Awards program

In its fifth year, the Best of the Best Pharmacy Awards program continued to do what its primary goal was from the beginning: to recognize pharmacy workers in communities throughout the U.S. By this point, there was more brand recognition for both SingleCare and the awards program. Patients looked forward to nominating their pharmacist or ...
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The best movies about dogs on Netflix

There’s nothing quite like the love of a dog. They’re loyal, playful and affectionate — and once bonded with a human companion, they form a connection that’s hard to break. Seeing that relationship play out on screen can be both entertaining and emotional. Whether you’re looking for a family-friendly comedy, an animated retelling of a ...
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A guide to the slang of ‘Outer Banks’

In Outer Banks the main players are split into two groups: the Pogues and the Kooks. They’re kinda like Sharks and Jets, without the dance-fighting. (Though who knows what Season 3 might bring!) Down in Outer Banks, North Carolina, the Pogues seriously hate the Kooks and the Kooks seriously hate the Pogues. And it’s not a ...
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2022 Best of the Best Pharmacy Awards program

For 2022, we wanted to double the number of Best of the Best Pharmacy Award nominations we received from the previous year. To do this, we made a robust marketing effort during the nomination stage on our email and social channels—and we also used push notifications on the SingleCare app for the first time. This ...
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2021 Best of the Best Pharmacy Awards program

By 2021, we reached our ideal number of winners for the Best of the Best Pharmacy Awards: 25. This allowed us to recognize the top 10 pharmacists, 10 pharmacy technicians, and 5 teams throughout the country. This was our third year of the program, so by this time, we had found a schedule and project ...
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SingleCare savings now available at Giant Eagle

If you live near a Giant Eagle, you know all about the supermarket chain’s advantages. And there’s a new one: SingleCare has recently partnered with the brand to provide our prescription savings at its pharmacies. Now, that’s another Giant Eagle advantage! Founded in Pittsburgh, Giant Eagle has more than 200 supermarkets throughout Pennsylvania, Ohio, West ...
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Start saving with SingleCare at Kinney Drugs

Do you fill your prescriptions at Kinney Drugs? Do you like to save money? Well, we’ve got good news for you: SingleCare savings are now available at this Northeastern pharmacy chain! Thanks to our new partnership, you can save on thousands of FDA-approved medications, like amoxicillin, prednisone, lisinopril, and more. You’ll find nearly 100 Kinney ...
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2020 Best of the Best Pharmacy Awards program

For our second year of the Best of the Best Pharmacy Awards, we wanted to increase the number of nominations and winners in the program and spend more time on planning and execution. Using feedback from our 2019 postmortem, I created a project timeline that began in March 2020. As the Director of Content Marketing ...
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SingleCare savings now available at Wegmans

People who love Wegmans, really love Wegmans. In addition to receiving numerous accolades and awards, the northeastern supermarket chain has its own hashtag for its devoted fans: #wegmania. And we at SingleCare are Wegman fans as well! But we’re passionate about more than just the hot bar—we are pleased to announce that the SingleCare savings ...
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SingleCare savings available at SpartanNash branded stores

Although the name SpartanNash may not be familiar to you, if you live in the North and Midwest, it’s likely you’ve shopped at one of their retail brands. The most popular names from the grocery store chain include Econofoods and Martin’s Super Markets. The good news? You can now access SingleCare savings at any SpartanNash ...
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See what you can save with SingleCare at Meijer

You’ve likely heard the term “supermarket,” but did you know that the midwestern chain Meijer was the first market of its kind? In 1962, Meijer’s predecessor (what was then referred to as Thrifty Acres) opened as the first store to combine groceries and general merchandising. Now, there are more than 250 stores throughout Michigan and ...
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SingleCare savings are now available at Hy-Vee

Everyone who shops at Hy-Vee knows it as the store “where there’s a helpful smile in every aisle.” If you live in the Midwest and it’s your go-to market, this employee-owned grocery chain just got even better. SingleCare is excited to announce that we’ve partnered with Hy-Vee. Now, customers can use the SingleCare savings card ...
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SingleCare savings now available at H-E-B

You know what they say: Everything is bigger in Texas! And SingleCare is pleased to say that’s true for us now, too. Recently, we partnered with supermarket chain H-E-B, which has expanded the number of locations where you can use your SingleCare pharmacy card in the Lone Star State. H-E-B has nearly 350 stores throughout ...
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A headshot from 2024 of Dalene Rovenstine

Dalene Rovenstine

Writer, editor, and content marketing leader with a journalism background and experience across media and brand platforms