| Interior
Content Strategy & Editorial Consulting for Interior
Editorial consulting and content strategy developed to support a brand relaunch, including blog planning and original long-form articles.
Content Marketing
Examples of content marketing work focused on audience strategy, performance-driven storytelling, and brand alignment. This category includes strategic content developed for media and brand platforms.
| Regional Healthcare Nonprofit
Content Marketing Strategy & Editorial System for a Healthcare Nonprofit
A full content marketing strategy and year-long editorial system developed for a healthcare organization, spanning newsletter and social channels with a clear, human-centered approach.
| Health Action Alliance
Migraine Education Website & Multi-Resource Content Development
A migraine education content program spanning web, downloadable resources, and a presentation deck, developed to support employer education and workplace conversations.
| Tudum by Netflix
14 End-of-the-World Movies for When You Want an Apocalyptic Stream
An editorial guide to end-of-the-world movies for Netflix Tudum, blending genre insight with sharp, binge-ready recommendations.
| Interior
How Interior Multifunctional Beverages Became a Reality
An editorial article written as part of a consulting-led content strategy for Interior’s brand relaunch.
| Interior
Multifunctional Beverages: The Future of Wellness
A long-form blog article created within a strategic editorial framework for Interior’s brand relaunch.
| Interior
Why Combining Ingredients Can Supercharge Your Health
An editorial article written to support Interior’s relaunch, grounded in a broader content strategy developed with brand leadership.
| Tudum by Netflix
“What’s Leaving Netflix”: Ongoing Editorial Coverage
For Tudum by Netflix, I wrote the recurring “What’s Leaving Netflix” editorial series—monthly coverage detailing which titles were exiting the platform and when, helping viewers prioritize what to watch before it was gone. Project overview “What’s Leaving Netflix” is a high-utility, audience-driven editorial franchise that updates monthly using a single evergreen URL. While the live […]
| Tudum by Netflix
The best Harlan Coben shows to stream right now
Dark secrets unearthed from the past, twists that lead to other twists that lead to even more twists, and shady characters who inexplicably connect to one another — these are the hallmarks of a Harlan Coben project. The New Jersey–based author has published more than 30 thriller novels, with plots perfectly suited for adaptation to […]
| Tudum by Netflix
What Happens in Suits Season 5?
A comprehensive recap of Suits Season 5, designed to clarify long-running storylines and highlight the narrative shifts that redefine the series.
| Tudum by Netflix
Meet the Wild-as-Hell Pogues and Seersucker Kooks of Outer Banks
A cast guide designed for speed and clarity, pairing character context with concise bios to support high-intent search and franchise-driven readership.
| Tudum by Netflix
7 Time-Travel Movies to Stream in Your Past, Present, and Future
A curated entertainment list that demonstrates structured, service-oriented coverage—pairing genre expertise with clear, reader-friendly organization for a high-traffic streaming platform.
| Best of the Best Pharmacy Awards
2022 Best of the Best Pharmacy Awards program
For 2022, we wanted to double the number of Best of the Best Pharmacy Award nominations we received from the previous year. To do this, we made a robust marketing effort during the nomination stage on our email and social channels—and we also used push notifications on the SingleCare app for the first time. This […]
| Best of the Best Pharmacy Awards
2021 Best of the Best Pharmacy Awards program
By 2021, we reached our ideal number of winners for the Best of the Best Pharmacy Awards: 25. This allowed us to recognize the top 10 pharmacists, 10 pharmacy technicians, and 5 teams throughout the country. This was our third year of the program, so by this time, we had found a schedule and project […]
| The Checkup by SingleCare
SingleCare savings now available at Giant Eagle
If you live near a Giant Eagle, you know all about the supermarket chain’s advantages. And there’s a new one: SingleCare has recently partnered with the brand to provide our prescription savings at its pharmacies. Now, that’s another Giant Eagle advantage! Founded in Pittsburgh, Giant Eagle has more than 200 supermarkets throughout Pennsylvania, Ohio, West […]
| The Checkup by SingleCare
Start saving with SingleCare at Kinney Drugs
Do you fill your prescriptions at Kinney Drugs? Do you like to save money? Well, we’ve got good news for you: SingleCare savings are now available at this Northeastern pharmacy chain! Thanks to our new partnership, you can save on thousands of FDA-approved medications, like amoxicillin, prednisone, lisinopril, and more. You’ll find nearly 100 Kinney […]
| Best of the Best Pharmacy Awards
2020 Best of the Best Pharmacy Awards program
For our second year of the Best of the Best Pharmacy Awards, we wanted to increase the number of nominations and winners in the program and spend more time on planning and execution. Using feedback from our 2019 postmortem, I created a project timeline that began in March 2020. As the Director of Content Marketing […]
| The Checkup by SingleCare
SingleCare savings now available at Wegmans
People who love Wegmans, really love Wegmans. In addition to receiving numerous accolades and awards, the northeastern supermarket chain has its own hashtag for its devoted fans: #wegmania. And we at SingleCare are Wegman fans as well! But we’re passionate about more than just the hot bar—we are pleased to announce that the SingleCare savings […]
| The Checkup by SingleCare
SingleCare savings available at SpartanNash branded stores
Although the name SpartanNash may not be familiar to you, if you live in the North and Midwest, it’s likely you’ve shopped at one of their retail brands. The most popular names from the grocery store chain include Econofoods and Martin’s Super Markets. The good news? You can now access SingleCare savings at any SpartanNash […]
| The Checkup by SingleCare
See what you can save with SingleCare at Meijer
You’ve likely heard the term “supermarket,” but did you know that the midwestern chain Meijer was the first market of its kind? In 1962, Meijer’s predecessor (what was then referred to as Thrifty Acres) opened as the first store to combine groceries and general merchandising. Now, there are more than 250 stores throughout Michigan and […]
Dalene Rovenstine
Writer, editor, and content marketing leader with a journalism background and experience across media and brand platforms